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How Long is a Piece of String? – Website Costs

I receive this question often.

“How much does a website cost?”

My usual response is:

“How long is a piece of string?”

It’s similar to asking how much a house costs. There are many factors that influence the cost.

A house requires a plan – a “blueprint”, and so does a website. This gives focus to the budget.

Paper Websites Floating on the Internet Pond

Back in the 1990’s and early 2000’s it was pretty common to build a website, do a basic series of Search Engine Optimization tasks, and let the site just “be” with little attention or maintenance.

But SEO became a serious industry and Google led the way with continuously changing the algorithm’s for evaluating a website’s presence.

Accident Investigations

After spending 25 years as an agency executive in national media ( radio, TV and print) I realized my “traditional ” advertising background was useless when it came to creating an effective website. I hired Matthew Costello of Costello- Media to design a website for my husband’s accident reconstruction company, Accident Investigations, Inc. Never mind […]

R. J. Tilley Plumbing and Heating

I just wanted to say Thank You for a job very well done. We appreciate your assistance in getting the website online. You did a great job. We had no interruption at all. We’ve had some very positive comments already about the site. It looks so much better. I can’t believe we waited this long […]

Masking Passwords: Help or Hindrance?

Masking Passwords: Help or Hindrance?   This is an insightful article from SItePoint about handling passwords on the internet and in website development. Masking Passwords: Help or Hindrance?

The Exit Click – Are You Giving Your Visitors Reason to Leave?

The Exit Click – Are You Giving Your Visitors Reason to Leave?   There’s a good piece of advice given to songwriter’s: Don’t give your audience a chance to check out. Which means a songwriter should keep the audience engaged with a clear story in their lyrics and keep the audience’s attention with memorable music that flows […]

Is Your Website User Friendly?

Is Your Website User Friendly?   I’m often asked to review websites and give my opinion as to why they don’t seem to be performing well. More often than not, if a site has a pretty good Search Engine presence and it’s not doing well, then it’s likely to not have a friendly content strategy […]